Media Buying Manager
PASADENA, CA / MANAGEMENT / FULL-TIME / HYBRID
The Chop Shop is a fast-growing search arbitrage specialist, identifying and removing inefficiencies between the largest digital publishers and networks to monetize their customers more efficiently. Our team is made up of passionate entrepreneurs and industry veterans who have built and managed multiple million-dollar companies, as well as over 100 talented engineers, ad creators, product and project managers, data scientists, and buy and sell-side experts.
Our Digital Media Buying teams are all about direct response, ROI-driven ad buys for our two divisions - Publishing and Search. Our publishing websites reach 30 million global consumers each month and span across many verticals including entertainment, music, finance, auto, health and wellness:
- Allmusic.com
- Sidereel.com
- Allmovie.com
Our publishing sites attract users from all over the world, which means our Digital Media Buyers are experts at managing full funnel advertising campaigns in different languages and consumer markets. We are omni-channel, and currently expanding our audience reach in North America, Europe, Latin America, and Asia. We're always on the lookout for new opportunities to grow and expand even further.
The Chop Shop is based in Pasadena, California. This role has the ability to work in a hybrid setup (office/WFH).
Now, let's dive into the role you'll have:
- A Media Buying Manager leads a team of performance buyers on the search arbitrage team. Your role is to leverage experience, organizational skills, communication, and leadership ability to guide your team’s operations while providing encouraging and constructive feedback as needed to the team.
- Manage and scale a portfolio of performance marketing campaigns in the various markets leveraging a team of buyers effectively
- Find new opportunities, plan and execute to achieve the quarterly goals
- Ensure the team follows the roadmap and executes toward deadlines
- Find ways to evolve the team to be efficient and effective, being aware of when to address individual or team performance issues
- Use data visualization tools like Excel, Google Sheets, and Google Analytics to analyze campaign performance and pacing against the plan to report to the director of publishing international and other stakeholders
- Collaborate with external stakeholders such as product, editorial, and creative teams for the timely delivery of projects and editorial content
This is what you'll bring to the table:
- Proficiency of performance marketing strategies and optimization tactics on the advertising channels such as Google search, GDN, social media, and native
- Experience in managing and mentoring a team of media buyers for running paid campaigns at scale
- Experience managing monthly ad spend of $100,000 or more and optimizing for buy-side KPIs like CPA, and ROAS
- Knowledge of secondary languages of German, Spanish or Japanese is a big plus
- Advanced data visualization skills in Excel - pivot tables, formulas, etc. - or comparable experience with Google Sheets and similar tools
- Experience managing multiple projects based on a different level of priority and deadlines using strong organizational skills for yourself and your team
And here's what we've got waiting for you:
- Competitive salary + bonus
- Hybrid work environment
- Generous PTO + company holidays
- Open sick time
- Up to 90% covered Medical, Dental, Vision for employees
- Tasty office lunches
- 401k with company contribution.
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events